SOCIAL MEDIA MAGIC is a leadership training project by Johannes Bhakdi with the objective to bring order to the chatter and clutter surrounding the Social Media debate, and provide agency teams and executives with actionable blueprints and strategies to leverage the full potential of Social Media and content centric customer relationship building.
Social Media Magic is built on a Sophotec Visual Knowledge framework, which enables the transfer of high-precision, high-relevance leadership knowledge in a significantly shorter time. Based on the analysis of over 100 Social Media marketing cases, it is a piece of strategic insight and knowledge engineered around the need for big-picture marketing and brand leadership.
The training is available in the US, Europe and the Asia Pacific region. All trainings are conducted under the lead of Johannes Bhakdi.
ABOUT JOHANNES
Johannes Bhakdi is a distinguished marketing strategist, executive knowledge creator and publisher of sophotec.com, a provider for leadership knowledge and training. He has held senior and director positions in agencies such as Scholz & Friends, J. Walter Thompson and BBDO, and has worked with VP- and C-level executives in companies such as McDonald’s, Microsoft, Electronic Arts, Lufthansa, Ebay, The Wall Street Journal, The Ritz Carlton Hotel companies, Puma, BMW, Deutsche Bank, Unilever, Ford and MasterCard on strategic marketing blueprints and knowledge.
Johannes is the author of “Web 3.0 – user-generated business, and why everyone becomes a media entrepreneur”, “Social Media Magic” (March 2010), and Editorial Director of the “Manual of International Marketing”, the largest collection of executive marketing knowledge in the world. He serves on the board of the Social Media publishing platform Klatcher.com and as an advisor to political campaigns on content and Social Media strategies. Johannes has worked in Frankfurt, Berlin, Beijing, New York and San Francisco, and currently lives in Los Angeles.
Please contact Johannes at jb@sophotec.com for questions and schedules.
TRAINING OVERVIEW
